Fitness Equipment Leader Scales for Growth, Exceeds Sales & Service Plans
Background
The world-leading brand of fitness equipment was experiencing rapid business growth of 20%+ per year.
Challenge
A patchwork of informal distributors and resellers was not keeping pace with demand. Product delivery, service, and transparent pricing lacked structure. Brand experience was deteriorating, hampering sales.
Solution
Working side-by-side with the client, Baysource Global developed and executed strategies to scale the business and re-establish the brand promise. High-impact areas were prioritized for rapid improvements.
- Streamlined the supply chain with best practices for importing, regional warehouses, and inventory management to meet rapidly growing demand.
- Created a company-branded inside sales and support team for orders, service, and repairs.
- Designed and launched a Chinese website.
- Deployed eCommerce in top retail channels and expanded payment options, making it easier than ever to buy.
- Provided a physical address for a Chinese entity.
Results
Having freed up resources, this client is in a position of strength to focus on marketing and drive revenue. With key operations humming under Baysource Global’s control–with a strict brand experience codified, respected, and protected–today this client has a firm foundation for rapid growth in China and beyond.
Sales and service expectations have exceeded plan, and the client is forecasting to double sales this year.
Impact
- Cut delivery time to end customers from months to days
- Achieved 95%, 5-star customer satisfaction
- Exceeded plan for 5 years with over 100% sales growth year on year – a trend that is forecasted to continue
“I regard Baysource Global as one of the best 3rd party companies I have ever worked with”
Follow Us