Importing from China is a daunting task. There are hundreds of thousands of factories throughout China whose quality and capabilities cover a wide range. Finding the right supplier is crucial and most people underestimate the time and resources required to set up a successful operation. Quality and trust are the #1 concern for professionals working with low cost country sources.
Options for Establishing China Sourcing Partners
1. Trade Shows
Pros
- Opportunity to talk to potential suppliers face to face about their companies, products, productions capacity, quality-control procedures, and other key business areas
- Direct interaction helps in evaluating suppliers and verifying their abilities
- See product samples first hand
Cons
- Requires international travel
- May be limited to a small pool of potential Chinese suppliers (many of them don’t attend these trade shows)
- Not all representatives attending trade shows are actual manufactures (some are brokers or wholesalers)
- Many Chinese exhibitors have limited spoken English skills
2. Online Resourcing (Alibaba, Global Sourcing)
Pros
- Simplest, least expensive method to identify suppliers
- Huge range of factories (more than a trade show)
- Tolls and information provided; easy to use
- Ability to contact multiple suppliers quickly at once
- Good for small, low value items
Cons
- High-risk sourcing method
- Risk of fraud (some businesses may not be what they seem)
- Hard to distinguish actual factory reps vs. brokers
- Outdated information
- Takes a lot of time and effort to communicate back and forth by email
- Details lost in translation; lack of clarity
- No personal relationship
- Must conduct your own due diligence; no on-site factory audit
3. Agents
Pros
- Help identify and verify suppliers and facilitate communications
- Someone is on ground to conduct quality checks
- Lots of agents can be found online
- Fees range from 3 to 10 percent of purchase price
- After working with sourcing agents a few times and becoming familiar with process, you can eventually manage deals without their help
Cons
- Lack of ability to know true cost
- Hard to regulate performance and commission – no incentive to keep costs down
- Might be hard to find trustworthy agents – difficult to check references
- Lack of familiarity with specific industries (but may not admit so up front)
- Agents not staffed equipped or sophisticated enough to manage production and quality control or offer support
- Won’t necessarily have clients’ best interests in mind (usually operate based on personal relationships)
4. Full-Service Project Management Firm
Pros
- Most convenient and risk-free sourcing method
- Scale – have leverage with factories with volume of other clients
- Handles entire sourcing process from beginning to end
- Provide wide range of services: supplier identification, price negotiation, supply management, quality control management, logistics and shipment management, and other sourcing matters.
- Can respond quickly to urgent matters
- Have only clients’ interests at stake (not beholden to specific factories)
- Cost savings from avoiding international trips
- Relieves hassle of identifying and verifying suppliers, productions inspection, product quality control, and logistics
- Allows focus on existing U.S. sales and opperations
Cons
- Front end fees for managing relationship
- No opportunity to learn about Chinese Markets
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