Fitness Equipment Leader Scales for Growth, Exceeds Sales & Service Plans
The world-leading brand of fitness equipment was experiencing rapid business growth of 20%+ per year.
A patchwork of informal distributors and resellers was not keeping pace with demand. Product delivery, service, and transparent pricing lacked structure. Brand experience was deteriorating, hampering sales.
Working side-by-side with the client, Baysource Global developed and executed strategies to scale the business and re-establish the brand promise. High-impact areas were prioritized for rapid improvements.
Streamlined the supply chain with best practices for importing, regional warehouses, and inventory management to meet rapidly growing demand.
Created a company-branded inside sales and support team for orders, service, and repairs.
Designed and launched a Chinese website.
Deployed eCommerce in top retail channels and expanded payment options, making it easier than ever to buy.
Provided a physical address for a Chinese entity.
Having freed up resources, this client is in a position of strength to focus on marketing and drive revenue. With key operations humming under Baysource Global’s control–with a strict brand experience codified, respected, and protected–today this client has a firm foundation for rapid growth in China and beyond.
Sales and service expectations have exceeded plan, and the client is forecasting to double sales this year.
Cut delivery time to end customers from months to days
Achieved 95%, 5-star customer satisfaction
Exceeded plan for 5 years with over 100% sales growth year on year – a trend that is forecasted to continue
“I regard Baysource Global as one of the best 3rd party companies I have ever worked with”